In the ByTomorrow dictionary, our team explains different terms related to our 4 pillars. This is done by looking at the definition of the term, our take on it and finally some tips from our experts.
A/B Test
Definition
A/B testing is a way where different versions are compared. It is an easy way to test which of the versions works better. In fact, the smallest details can make a big difference.
Our vision
We think A/B testing is an easy way to discover valuable insights. Small aspects can make a big difference and that is very important for the results.
Tips from our experts
- Make sure to implement a maximum of one change per test. When there are multiple differences, it is not clear why a certain version works better. Several factors may then play a role;
- Determine clearly what you want to achieve with the A/B Test and measure this appropriately.
Automatic cameras
Definition
Automatic cameras are cameras that do not need to be controlled by people but completely on their own to capture everything. The cameras move precisely with the image to be captured. This is done very smoothly and humanely.
Our vision
Together with our partners we offer the possibility to place automatic cameras at your place of choice. It is very easy and involves less cost. We also offer another option to broadcast the images live on our JUMP platform.
Tips from our experts
- Record all your workouts and matches and analyze them immediately;
- Stream the match live on your own JUMP platform;
- (Automatic) summaries of all matches, of all teams, directly on your platform;
- Create new revenue models through pay per view, subscriptions and ads.
Branding
Definition
Branding involves various elements used to raise awareness of a brand. It represents the appearance of a brand, the feeling it evokes in the public and the image they envision with a brand. It is a means of differentiating products, services or organizations.
Our vision
We support our clients in the area of branding. We advise our clients with the aim of showing the brand to the outside world in an appropriate way. Here we want to make the brand distinctive and reliable for the public. This all seems very simple, but it is not. There is a lot involved in branding.
Tips from our experts
- Clearly define your company’s vision;
- Get to know your target audience;
- Ask for feedback from your target audience;
- Consistency is key.
Business Facebook
Definition
Business Facebook is the business side of Meta. Business Facebook allows you to run ads and keep track of them. It is a central place to manage your business separately from your personal Facebook profile. It is also possible with Business Facebook to add an external party such as a marketing agency.
Our Vision
Every day we work with Business Facebook to advertise for our clients. We are added by our customers as an external party so that we can support them. Here we set up the ads according to the wishes and needs of the client.
Tips from our experts
- Create a template for your ads so you can easily copy them. This can save a lot of time creating the same kind of ads;
- Experiment. Advertising with Business Facebook is set up so that Business Facebook picks out what runs best and moves forward with that.
Content Calendar
Definition
A content calendar is a schedule that schedules new content for the various channels being deployed. It is an organized schedule that provides a clear structure.
Our vision
For our own social media, we use a content calendar. We use a few concepts that we deploy weekly, and the content calendar makes it visible to everyone when the content should come online and who is involved. We also support our clients by creating an appropriate content calendar.
Tips from our experts
- Plan ahead;
- Make the content calendar public for the entire team;
- Include the content type in your calendar.
Customer Journey
Definition
The customer journey is the journey a customer takes before he or she purchases a product or service. This is about all the contact moments the customer has had with your company. A well-known model commonly used to map the customer journey is the AIDA model. Using this model, it is easy to walk through the entire customer journey.
Our vision
The customer journey is a useful way of analyzing which aspects your company may still be lacking in, or may be performing very well. We map out the customer journey for our clients and see where there are opportunities for improvement.
Tips from our experts
- Communicate with your customers about satisfaction;
- First create the optimal customer journey as you would like it to be and compare this with the current customer journey;
- Use the AIDA model, for example, to arrive at a concrete customer journey step by step.
Dashboard
Definition
A dashboard is a tool that ensures that all relevant data can be seen at a glance for us and for the customers. All data from your website/socials, for example, are stored here in an orderly fashion. This tool also ensures that we can easily map goals, that all data is in order and that we save time because of this automatic system.
Our vision
Weekly/monthly we sit down with clients to analyze all relevant information and this tool makes that easier. This is because all data is visually mapped so you can see the most important figures at a glance.
Tips from our experts
- Create a template what works best for you;
- Group several dashboards together;
- Keep it simple. Don’t overdo the dashboard which will make it look too busy and no longer clear.
Email Marketing
Definition
E-mail marketing is a direct way of marketing whereby e-mails are sent from the organization to the target group .Also, the results are easily measurable. For example, you can see whether the email has arrived to the person in question, whether it has been opened and whether someone has clicked on a link in the email.
Our vision
We look at email marketing as one of the best ways to get your message across to the target audience. After all, the customer has already consented to receive emails so there is already a slight form of interest at that point in time among all those who receive an email.
Tips from our experts
- Place a clear call to action;
- Take into account that the mail will be opened on different devices such as smartphone and laptop;
- Create a template that can be used more often.
Definition
Facebook is a social media platform on which people can share photos and videos with other users. Facebook, along with Instagram, is part of Meta.
Our vision
We ourselves are active on Facebook and also support clients with content creation, analysis and scheduling. We also advertise via Facebook for our clients.
Tips from our experts
- Post content regularly on your account;
- Use the right hastags;
- Highlight your organization’s branding;
Google Analytics
Definition
Google Analytics is a free software from Google that allows you to get detailed insights about your website visitors. The purpose of Google Analytics is to provide a clear picture about visitor flows, traffic sources and page views, for example.
Our vision
Google Analytics allows us to clearly map statistics about our clients’ website visitors. These insights allow us to respond to the wishes and needs of the clients and achieve the desired results.
Tips from our experts
- Immerse yourself in all data from Google Analytics at least once a week. This ensures that you stay up to date on the and can respond well to it;
- Look beyond the number of sessions that have taken place on your site. There is a lot of information to be extracted from Analytics and sessions is not just the most important here. Think about: session duration, bounce rate, etc.
Definition
Instagram is a social media platform on which people can share photos and videos with other users. Instagram, along with Facebook, is part of Meta. Instagram also continues to respond to current trends. For example, Instagram is always coming up with new features that are very appealing to many users.
Our vision
We ourselves are active on Instagram and also support clients with creating, analyzing and scheduling content. We also advertise on Instagram for our clients.
Tips from our experts
- Post content on your account regularly;
- Use the right hastags;
- Make your organization’s branding stand out.
Instructional video
Definition
An instructional video is a form of content where the goal is to get something clear to the audience. In other words, it is basically a visual tutorial. An instructional video can be about anything such as a product, a service, or a skill.
Our vision
ByTomorrow offers the opportunity to conceive, produce and promote an instructional video for clients. In this we work closely with the client to create the desired end result.
Tips from our experts
- Give a short preview;
- Short but powerful;
- Catchy title / thumbnail;
- Always write a script.
Definition
LinkedIn is the largest business social media platform. LinkedIn is primarily aimed at professionals. You can share your portfolio, network with others, post calls, etc.
Our vision
For both individuals and organizations, LinkedIn is the ideal way to build connections. We ourselves also use Linkedin and support our customers on LinkedIn. We do this by creating, analyzing and scheduling the content.
Tips from our experts
- Let the branding of your organization reflect well on your company page;
- Post content regularly;
- Alternate with content.
Positioning
Definition
Positioning is what an organization portrays to the outside world. It is the image that consumers have of the organization. By positioning yourself well, an organization can distinguish itself from other organizations in the same industry.
Our vision
We support various clients in the field of positioning. For example, once in a while we hold a positioning session with certain clients and there we go deeper into the positioning of the organization. What needs to be done to improve it? Who is going to do that? And what is the urgency of it?
Tips from our experts
- Make sure you have a good picture of your organization’s market;
- Make sure you have a good picture of your target audience;
- Map out a customer journey and respond accordingly.
SEA
Definition
SEA is an abbreviation that stands for Search Engine Advertising, or search engine advertising. It is the paid advertising in a search engine such as Google to get higher in the search results to the target audience.
Our vision
We support our clients in setting up ads in Google. It is easy to measure the results and these are also tracked by us where you as a business have good insights about the usefulness of the ads.
Tips from our experts
- Use the right keywords;
- Use an attractive call-to-action;
- Test with different types of texts.
SEO
Definition
SEO is short for Search Engine Optimization, or search engine optimization. The goal of SEO is to get higher in the search engines organically. A lot of factors play into whether your business will come up quickly in the search bars. For example, we look at the bounce rate, structure and information on the website.
Our vision
SEO is very important, because in general people search the most in search engines. If you come up quickly in the search bar, the target audience will see your company sooner. We support clients where necessary in the area of SEO. This can range from YouTube descriptions to blogs on a website.
Tips from our experts
- Make sure your site is mobile-friendly;
- Powerful header/page title per page;
- Think carefully about which keywords you want to use a lot on your site. Where does your target audience search first?
Slack
Definition
Slack is a communication tool that can be installed as an application on your laptop, PC or smartphone. The app allows you to chat with individuals or in groups.
Our vision
In our team, we communicate daily with Slack. We also use it to communicate with our customers by creating channels with contacts.
Tips from our experts
- Create different channels per department, customer, etc;
- Give each of your channels a theme so they are easy to distinguish;
- Use chat with yourself to save important texts/images.
Trello
Definition
Trello is a tool that allows you to easily manage projects and tasks. Trello is a good overview of all projects and tasks that you can classify yourself. It is a kind of bulletin board on which several people can clearly put his/her tasks, so that everyone can see it.
Our vision
We work with Trello on a daily basis. We have our own Trello board for each client so that the whole team can easily see what we are doing and who is doing it. Weekly we have a meeting with our team and we go through everything we have in Trello and update it together.
Tips from our experts
- Categorize all the cards you add using labels;
- Use the Calendar Power-Up for a content planning, for example. This ensures that the entire team has a clear overview of the content that will be posted.
