BB360

Client

Period

Services

The innovative company BuyBack360 aims to solve the e-waste problem by repairing, monitoring and giving new life to devices. The company has unique techniques to ensure that all sensitive data is thoroughly removed from devices.

About the collaboration
ByTomorrow was asked to take a critical look at the company’s positioning and branding. Together with the company, we held several brainstorming and positioning sessions to get to the core of the company. In the end, we jointly arrived at the BB360 concept. We created a document for the company in which BB360’s vision and principles for positioning became clear. We then developed a matching look, logo and image to go with it.