Ingenious

Client

Period

Services

With the advent of the economic crisis in 2008, the traditional real estate market entered a downward spiral. It was clear that a new approach was needed to make projects and areas viable and future-proof. Therefore, on September 1, 2009, Ingenious was founded.

In recent years, Ingenious has developed from a project developer into a full-fledged area developer.

What does the partnership entail?

For Ingenious’ latest project, called Denim.nu, we have been given the task of setting up the measurability on the project’s website correctly. Denim is an apartment complex located in the heart of the center of Veenendaal. Moreover, Ingenious also wanted to collect more data on their own website. We set up Google Analytics 4 and linked it with Google Tag Manager so that all data is tracked properly. Finally, we set up the Facebook Conversions API so that more accurate targeting could be applied.