2023 – present
Creating the most exciting league!
The BENE-League is a joint competition of the best Dutch and Belgian handball clubs. Together they try to make sure to show the very best of the sport with a unique competition that culminates in a grand final. The BENE-League has a unique place in the sports landscape in the Benelux due to its diverse selection of clubs and its high level.
About the collaboration
ByTomorrow and its partner Allus Media have had a close collaboration since the 2023/2024 season. ByTomorrow advises the BENE-League on many different facets from communication and social media to achieving its commercial goals. We at ByTomorrow took a critical look at the BENE-League and drew up a plan on how to reposition the BENE-League. So we have been busy revamping the ‘look and feel’, simplifying the communication flows and setting up the commercial objectives for the league.