2021 – present
About the company
3X3 Unites believes that great developments begin by embracing the small. Since its founding in 2016, 3X3 Unites has been inspiring and supporting young people who want to pursue their dreams. In order to have a positive impact on their lives and, by extension, the world around them. Using 3X3 basketball as a tool, 3X3 Unites offers young people tools to take ownership of their own success. They do this by inspiring with top athletes and top sports events. By using their knowledge for the development and design of this sport, but also for the development of the public space where they practice their sport.
3X3Unites its main weapon for local and personal growth is the leader program, in which young people develop life-skills thanks to 3X3. They challenge young people to set and pursue their own ambitions under the wings of our foundation. In the 3X3 Unites program, they develop skills to build community in their neighborhoods. They are given space to develop activities within their own community. 3X3 Unites supports them when they want to set up trainings within their own school, for example, and they offer them employment opportunities by working at large professional 3X3 events, or even within their foundation or partners.
Meanwhile, 3X3 Unites has trained hundreds of young people worldwide, reached tens of thousands of young people with over 2,500+ activities and events per year, and work with numerous organizations, governments and unions around the world.
What does the partnership entail?
With big basketball fans in the office, the partnership with 3X3 Unites is one that we enjoy a lot. It is also a very diverse collaboration. During the past year we have already been working together on the strategy for 3x3unites.com, with Unites partner GX Software, the 3×3 Street League promotion, marketing campaigns / selling tickets for the FIBA 3×3 World Tour 2022 in Utrecht and the live production of several events such as the 3×3 Pro League, 3×3 Challenger in 2021, the FIBA 3X3 World Tour 2022 in Utrecht and the FIBA 3X3 World Tour 2023 in the Gashouder in Amsterdam.