KNHS

Client
KNHS
Period

2020 – 2022

Services
  • Marketing
  • Content
  • Production
  • Projects

New digital revenue sources!

About the company

KNHS stands for Royal Dutch Equestrian Sports Federation. KNHS is the umbrella equestrian sports federation in the Netherlands. At the KNHS the members and horses are central. KNHS does everything to provide them with a beautiful equestrian sport. Horse welfare, safety and integrity of the sport (fair play, matchfixing and doping) are the main principles and spearheads.

What does the partnership entail?

We have had a very nice cooperation with the KNHS for some time now. The digital marketing of Horseriding Academy is what we started with. Over time, we started looking together more and more at the overarching strategy. Based on that, we are making digital steps within the application landscape and digital marketing necessities.

In cooperation with the KNHS, we had the opportunity to produce and broadcast the Dutch Dressage Championships for two years on the KNHS’s own JUMP platform, paardensport.tv. Through pay per view and advertisements, the KNHS creates additional digital revenue models. In addition, it is an additional way to collect data among equestrian enthusiasts.

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